InsideIllinois
Advertising in Inside Illinois
Inside Illinois, the official faculty/staff newspaper at the University of Illinois at Urbana-Champaign, is published on the first and third Thursday of each month (except January). It is a tabloid-size newspaper, with a companion html version online. Advertising only appears in the print version.
The publication will be published 16 times during the fall 2011 and spring 2012 semesters, with seven issues scheduled for summer 2012.
Ad space should be reserved 10 days in advance. If space is still available, reservations may be taken until one week prior to the publication date. Ads are due by 4 p.m. one week prior to the publication date (PDF format preferred).
Summer 2012
Yes, summer is coming! We will have seven issues this summer. We have compiled rates and dates on a separate page (and plenty of PDFs for printing).
We will have fall 2012-spring 2013 information posted by June, but our rates will remain the same and we have our dates available here.
Fall 2011/Spring 2012
To download a PDF with the same information on this website, choose the campus or off-campus brochure: Campus Advertising Brochure (pdf) Off-campus Advertising Brochure (pdf)
To reserve space, download this contract and email or fax it to us.
PUBLICATION DATES & DEADLINES
Publication Date |
Reserve By+
|
Ad Due 4 p.m.+ |
|---|---|---|
FALL 2011 |
||
| Sept. 1 | Aug. 22 | Aug. 25 |
| Sept. 15 | Sept. 6* |
Sept. 8 |
| Oct. 6 | Sept. 26 | Sept. 29 |
| Oct. 20 | Oct. 10 | Oct. 13 |
| Nov. 3 | Oct. 24 | Oct. 27 |
| Nov. 17 | Nov. 7 | Nov. 10 |
| Dec. 1 | Nov. 21 | Nov. 23* |
| Dec. 15 | Dec. 5 | Dec. 8 |
SPRING 2012 |
||
| Jan. 19 | Jan. 9 | Jan. 12 |
| Feb. 2 | Jan. 23 | Jan. 26 |
| Feb. 16 | Feb. 6 | Feb. 9 |
| March 1 | Feb. 20 | Feb. 23 |
| March 15 | March 5 | March 8 |
| April 5 | March 26 | March 29 |
| April 19 | April 9 | April 12 |
| May 3 | April 23 | April 26 |
| *Deadline adjusted to accommodate university holiday + NOTE: We will accept ad reservations up until the "Ad Due" date if space allows. Call for availability. |
||
CAMPUS Ad Rates (NEW!)
These rates are for units or organizations affiliated with the University of Illinois at Urbana-Champaign. If a person affiliated with the university wishes to place an ad to promote an independent business venture or event, the cost would be calculated using rates for external clients. All rates are net and not commissionable.
Fall 2011 & Spring 2012 (campus rates per ad)
Please note our rates have changed.
Ad Size |
Only 1 ad |
2 to 8 ads |
Monthly ad (9 ads) |
All spring & fall issues |
|---|---|---|---|---|
| Full | $572 | $486 | $458 | $429 |
| Half | $319 | $271 | $255 | $239 |
| Quarter | $193 | $164 | $154 | $144 |
| 1/8th | $105 | $89 | $84 | $78 |
Spot color |
$100 additional fee per ad | |||
Process color |
$325 additional fee per ad | |||
1 to 2 inserts |
3 to 8 inserts |
Monthly / 9 ads) |
||
| 8 1/2 X 11" pre-printed inserts | $500 | $450 | $400 | *Must provide 13,000
inserts to printer. Ask for rates for other sizes. |
Ad Rates for Non-University Advertisers (NEW!)
These rates
are for businesses or organizations not affiliated with the University of Illinois
at Urbana-Champaign. If a person affiliated with the university wishes to place
an ad to promote an independent business venture or event, the cost
would be calculated using these rates. All rates are net
and not commissionable
Fall 2011 & Spring 2012 (off-campus rates per ad)
Please note our rates have changed.
Ad Size |
Only one ad |
2 to 8 ads |
Monthly ad ( 9 ads) |
All spring & fall issues |
|---|---|---|---|---|
| Full | $1012 | $860 | $810 | $759 |
| Half | $572 | $486 | $458 | $429 |
| Quarter | $347 | $295 | $277 | $260 |
| 1/8th | $193 | $164 | $154 | $144 |
Spot color |
$100 additional fee per ad | |||
Process color |
$325 additional fee per ad | |||
1 to 2 inserts |
3 to 8 inserts |
Monthly / 9 ads) |
||
| 8 1/2 X 11" pre-printed inserts | $500 | $450 | $400 | |
*Must provide 13,000
inserts to printer. Ask for rates for other sizes. |
||||
INSIDE ILLINOIS Ad Sizes
Ads must conform to the following sizes. Ads are due by 4 p.m. one week prior to publication. Ads must be submitted electronically (PDF format preferred). Minimum line screen is 85 lpi. Make sure all elements are grayscale for black-and-white ads and CMYK (not RGB) for process color ads. First-time advertisers should submit ads early. Send ads to the editor.
| Ad Size |
Picas (width x height) |
Inches (width x height) |
|
|---|---|---|---|
| A | Full | 61 X 96 | 10 1/8 X 16 |
| B | Half (Vertical) | 30 X 96 | 5 X 16 |
| BB | Half (Horizontal) | 61 X 47p6 | 10 1/8 X 7 7/8 |
| C | Quarter (Vertical) | 30 X 47p6 | 5 X 7 7/8 |
| CC | Quarter (Horizontal) | 61 X 23p3 | 10 1/8 X 3 7/8 |
| DD | 1/8th (Horizontal Only) | 30 X 23p3 | 5 X 3 7/8 |
Who reads Inside Illinois?
Demographic information (Updated June 2011)
Inside Illinois provides a unique opportunity to reach more than 12,000 faculty and staff members and retirees at the University of Illinois at Urbana-Champaign. Distributed twice monthly throughout the year (except January), Inside Illinois is an important resource for UI employees. Inside Illinois will be published 23 times this academic year.
- UI employees on the Urbana-Champaign campus are divided into three employee groups: 4,388 academic professional employees, 4,430 civil service workers and 3,098 faculty members (including postdoctoral research associates).
- The total number of employees on campus is almost equally divided between men (50.9 percent) and women (49.1 percent).
- 87.6 percent are between 31 and 64.
- 76.9 percent live in Champaign County.
- 64.9 percent live in Champaign-Urbana and nearby Mahomet and Savoy.
* Source: June 2011/UI Division of Management Information
What do readers think?
According to an April 2010 reader survey:
- 88 percent of survey respondents said they receive Inside Illinois regularly.
- 72 percent consider Inside Illinois "very important" or "important" in learning what is happening on campus.
- Most "strongly agree" or "agree" that the information is up-to-date (75 percent), overal content is interesting (75 percent), and the layout is easy to read (81 percent).
Advertising Policies
Contracts,
payment
A signed contract is required for all advertisers. We encourage advertisers to submit a completed contract 10 days prior to the issue desired to ensure space. If space is still available, we will accept reservations up until one week prior to the publication date.
University departments, units, programs and organizations
must provide a department C-FOAP number for billing purposes. Off-campus
businesses and organizations must provide an FEIN number or Social
Security number. Prepayment is not generally required at the time
of the request, although the university reserves the right to set
credit limits and/or require prepayment, or hold advertising for nonpayment.
Advertising placement
Space is limited and advertising will be taken on a first-come, first-served
basis. Ads do not run on pages 1, 2 or 3. To guarantee placement on
the back page, a 25 percent additional fee will be charged. Ads with
spot or process color will appear on the center spread or back page.
Advertising appears in the printed version of Inside Illinois only,
not online. Placement of the ad is at the discretion of the editor.
Content guidelines
Inside Illinois reserves the right to revise, reject or cancel,
in whole or in part, any advertising for any reason, including advertisements
that advocate illegal actions, promote activities that are detrimental
or damaging to the UI or its mission, or may be interpreted as defamatory,
an invasion of privacy, fraudulent, obscene or a violation of the law
or university policies and rules. Inside Illinois will not accept advertising
for political candidates or issues, tobacco or alcohol products, or
gambling.
Advertiser responsibility
The advertiser is solely responsible for the accuracy of the content
of advertisements submitted. All ads must be clearly recognizable as
advertisements by design. If not, the editor will label them as such.
Design services
Free basic design services are available for ads placed in Inside
Illinois if text and graphics are provided three weeks prior
to the issue date.
Extensive design or changes to proofs may be assessed extra charges
at $25 per hour, with a minimum charge of one hour.
Cancellation policy
If you need to cancel an advertisement, contact us at
least 7 days prior to the publication date reserved.
For more information
Doris Dahl, editor
507 E. Green St., Room #345
Champaign, IL 61820
MC-428
Phone: 217-333-2895
