PUBLICATIONS
Inside
Illinois
Advertising
Schedule/Deadlines |
Ad Sizes |
UI
Ad Rates |
Non-UI Ad Rates |
Demographics
| Advertising Policies
Advertising Brochures
   SUMMER 2009 BROCHURES AVAILABLE ONLINE:
2009 Campus Brochure (PDF) 2009 Off-Campus brochure (PDF)
(Information also appears in text format below.)
To reserve space for summer, download our 2009 Summer CONTRACT. Print it, fill it in and fax to 217-244-0161
Advertising
Rates, Dates, Deadlines and Policies
Inside Illinois,
the official faculty/staff newspaper at the University of Illinois
at Urbana-Champaign, is published usually on the first and third Thursday
of each month. The publication will be published 15 times during the
fall and spring semesters. Ad space should be reserved 10 days in
advance. Camera-ready ads are due by 4 p.m. one week prior to the publication
date.
Publication Dates & Deadlines
2009 Summer Issue Schedule with Deadlines (PDF)
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<
SUMMER 2009 |
Publication Date |
Reserve Space By |
Ad Due 4 p.m. |
May 21 |
May 13 |
May 14 |
June 4 |
May 27 |
May 28 |
June 18 |
June 10 |
June 11 |
<
July 2 |
June 24 |
June 25 |
July 16 |
July 8 |
July 9 |
Aug. 6 |
July 29 |
July 30 |
Aug. 20 |
Aug. 12 |
Aug. 13 |
<
<
Ad
Sizes
| Inside
Illinois Ad Sizes
Ads
must conform to these sizes |
| Ad Size |
Picas
(width x height) |
Inches
(Approximate Size)
(width x height)
|
A |
Full |
61 X 96 |
10 1/8 X 16 |
B |
Half (Vertical) |
30 X 96 |
5 X 16 |
BB |
Half (Horizontal) |
61 X 47p6 |
10 1/8 X 7 7/8 |
C |
Quarter (Vertical) |
30 X 47p6 |
5 X 7 7/8 |
CC |
Quarter (Horizontal) |
61 X 23p3 |
10 1/8 X 3 7/8 |
DD |
1/8th (Horizontal Only) |
30 X 23p3 |
5 X 3 7/8 |

Ads are due by 4 p.m. one week prior to publication. Ads
must be submitted electronically (PDF or JPEG format preferred). Minimum line screen is 85 lpi. Make sure all elements
are grayscale unless you have reserved spot or process color. First-time advertisers should submit ads early.
Ad Rates
UI-affiliated
Units and Organizations
These
rates are for units or organizations affiliated with the University
of Illinois at Urbana-Champaign. If a person affiliated with the UI
wishes to place an ad to promote an independent business venture or
event, the cost would be calculated using rates for external clients. All rates are net
and not commissionable.
Please note we have increased our prices for the first time in five years, beginning summer 2008. And remember that summer rates are a bit lower than fall/spring rates.
Ad Size |
Rates per Insertion |
1-2X |
3-6X |
<7X |
| Full |
$450 |
$405 |
$360 |
Half |
$250 |
$225 |
$200 |
Quarter |
$150 |
$135 |
$120 |
1/8th |
$80 |
$72 |
$64 |
Spot color |
$100 additional
fee if using spot color |
Process color |
$300 additional
fee |
4-pg. Supplement |
$1,500 |
8 1/2" X 11" inserts* |
$500 |
* Must provide 13,000
inserts to printer. Ask for rates for other sizes. |
Non-UI
Advertisers
The rates
below are for businesses not affiliated with the University of Illinois
at Urbana-Champaign. If a person affiliated with the UI wishes to place
an ad to promote an independent business venture or event, the cost
would be calculated using these rates. All rates are net
and not commissionable.
Please note we have increased our prices for the first time in five years, beginning summer 2008.
Ad Size |
Rates per Insertion |
1-2X |
3-6X |
<
7X |
Full |
$800 |
$720 |
$640 |
Half |
$450 |
$405 |
$360 |
Quarter |
$275 |
$248 |
$220 |
1/8th |
$150 |
$135 |
$120 |
Spot color |
$100 additional
fee if using spot color |
Process color |
$300 additional
fee |
8 1/2" X 11" inserts* |
$650 |
* Must provide 14,000
inserts to printer. Ask for rates for other sizes. |
Who
reads Inside Illinois?
Inside Illinois provides a unique opportunity
to reach more than 13,000 faculty
and staff members and retirees at the University of Illinois at Urbana-Champaign.
Distributed twice monthly througout the year (except December and January),
Inside Illinois is an important resource for UI employees.
Inside Illinois will be published 22 times this year with a circulation
of 13,300.
Demographic information (Updated June 2008)
- UI employees
on the Urbana-Champaign campus are divided into three employee
groups: 4,601 academic professional employees, 4,926 civil service
workers and 3,162 faculty members (including postdoctoral research
associates).
- The total
number of employees on campus is almost equally divided between
men and women – 50.1 percent are women and 49.9 percent are
men.
- 52 percent
of faculty/staff members are between 31 to 49 years old.
- 87 percent
are between 31 and 64.
- 76 percent
live in Champaign County.
- 64 percent
live in Champaign-Urbana and nearby Mahomet and Savoy.
* Source: May 2008/UI Division of Management
Information
Advertising
Policies
Contracts,
payment
Anyone that wishes to advertise in Inside Illinois must sign a contract
in advance. University departments, units, programs and organizations
must provide a department C-FOAP number for billing purposes. Off-campus
businesses and organizations must provide an FEIN number or Social
Security Number. Prepayment is not generally required at the time
of the request, although the university reserves the right to set
credit limits and/or require prepayment, or hold advertising for nonpayment.
Advertisers should submit a completed contract 10 days prior to the
issue desired to reserve space.
Advertising placement
Space is limited and advertising will be taken on a first-come, first-served
basis. Ads do not run on pages 1, 2 or 3. To guarantee placement on
the back page, a 25 percent additional fee will be charged. Ads with
spot or process color will appear on the center spread or back page.
Advertising appears in the printed version of Inside Illinois only,
not online. Placement of the ad is at the discretion of the editor.
Content guidelines
Inside Illinois reserves the right to revise, reject or cancel,
in whole or in part, any advertising for any reason, including advertisements
that advocate illegal actions, promote activities that are detrimental
or damaging to the UI or its mission, or may be interpreted as defamatory,
an invasion of privacy, fraudulent, obscene or a violation of the law
or university policies and rules. Inside Illinois will not accept advertising
for political candidates or issues, tobacco or alcohol products, or
gambling.
Advertiser responsibility
The advertiser is solely responsible for the accuracy of the content
of advertisements submitted. All ads must be clearly recognizable as
advertisements by design. If not, the editor will label them as such.
Design services
Free basic design services are available for ads placed in Inside
Illinois if text and graphics are provided three weeks prior
to the issue date.
Extensive design or changes to proofs may be assessed extra charges
at $25 per hour, with a minimum charge of one hour.
Referrals for graphic
design and photography services are available upon request.
Supplement
specifications (UI clients only)
Supplements
must have four pages. Page size is 11 3/8 inches x 17 1/2 inches with
image area not to exceed 10 1/2 inches x 16 1/2 inches. Specific guidelines
may be requested.
Cancellation policy
If you need to cancel an advertisement or supplement, contact us at
least 7 days prior to the publication date reserved.
For more information
To reserve space and send final ad (in PDF or JPEG format) to dkdahl@illinois.edu
Doris
Dahl, editor
507 E. Green St., Room #345
Champaign, IL 61820
MC-428
Phone: 217-333-2895
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