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InsideIllinois

Deadlines | Ad Sizes | UI Units Ad Rates | Non-UI Ad Rates | Demographics | Policies

Advertising in Inside Illinois

Inside Illinois, the official faculty/staff newspaper at the University of Illinois at Urbana-Champaign, is (usually) published on the first and third Thursday of each month (except January). It is a tabloid-size newspaper, with a companion html version online. Advertising only appears in the print version.

The publication will be published 16 times during the fall 2013 and spring 2014 semesters, with seven issues scheduled for summer 2014.

If space is still available, reservations will be accepted up until one week prior to the publication date. Ads are due by 4 p.m. one week prior to the publication date (PDF format preferred).

Fall 2013, Spring & Summer 2014 (Academic Year 2013-14)

Advertising brochures for Academic Year 2013-14 are now available. Our rates remain the same although the cost for spot color is now $125. Make sure you download the appropriate brochure for campus or off-campus advertisers.

Campus Advertising Brochure (pdf)     
Off-campus Advertising Brochure (pdf)

Here's a printable schedule for AY13-14 (pdf)

To reserve space, here's a contract: 13-14 Advertising Contract

PUBLICATION DATES & DEADLINES

In previous years, we have requested advertisers submit their contract 10 days in advance and their ad one week prior to the issue date. In reality, if you send us a contract and ad one week prior to the issue, we can usually still get your ad in. So we are now listing only one deadline. We cannot guarantee that your ad will run if we run out of inventory, so the earlier you reserve the better.

    Publication Date
    Advertising Deadline
      FALL 2013
    Sept. 5 Thursday, Aug. 29
    Sept. 19 Thursday, Sept. 12
    Oct. 3 Thursday, Sept. 26
    Oct. 17 Thursday, Oct. 10
    Nov. 7 Thursday, Oct. 31
    Nov. 21 Thursday, Nov. 14
    Dec. 5 Wednesday, Nov. 27+
    Dec. 19 Thursday, Dec. 12
      SPRING 2014
    Jan. 16 Thursday, Jan. 9
    Feb. 6 Thursday, Jan. 30
    Feb. 20 Thursday, Feb. 13
    March 6 Thursday, Feb. 27
    March 20 Thursday, March 13
    April 3 Thursday, March 27
    April 17* Thursday, April 10
    May 1 Thursday, April 24
      SUMMER 2014
    May 15 Thursday, May 8
    June 5 Thursday, May 29
    June 19 Thursday, June 12
    July 3 Thursday, June 26
    July 17 Thursday, July 10
    Aug. 7 Thursday, July 31
    Aug. 21 Thursday, Aug. 14

    +Deadline adjusted to accommodate university holiday
    * April 17 is the Adminstrative Professionals recognition issue
    (campus units only).

     

    CAMPUS Ad Rates

    These rates are for units or organizations affiliated with the University of Illinois at Urbana-Champaign. If a person affiliated with the university wishes to place an ad to promote an independent business venture or event, the cost would be calculated using rates for external clients. All rates are net and not commissionable.

    Fall 2013, Spring 2014 and Summer 2014 (campus rates per ad)

    Please note our rates have not changed except spot color is now $125 per ad.

    Ad Size
    Only 1 ad
    2 to 8 ads
    Monthly ad
    (9 ads)
    All spring & fall issues
    Full+ $572 $486 $458 $429
    +Full-page ads are not available in the summer so frequency discounts are different than for other ad sizes.
    Ad Size
    Only 1 ad
    2 to11 ads
    Monthly ad
    (12-22 ads)
    All issues
    (23X)
    Half $319 $271 $255 $239
    Quarter $193 $164 $154 $144
    1/8th $105 $89 $84 $78
    Spot color
    $125 additional fee per ad
    Process color
    $325 additional fee per ad
    1 to 5 inserts
    6X or more
    8 1/2 X 11" pre-printed inserts (no exclusivity) $450 $400  
    *Must provide 13,000 inserts to printer. Ask for rates for other sizes.

    Top

    Ad Rates for Non-University Advertisers

    These rates are for businesses or organizations not affiliated with the University of Illinois at Urbana-Champaign. If a person affiliated with the university wishes to place an ad to promote an independent business venture or event, the cost would be calculated using these rates. All rates are net and not commissionable

    Fall 2013, Spring 2014 and Summer 2014 (off-campus rates per ad)

    Please note our rates have not changed except spot color is now $125 per ad.

    Ad Size
    Only one ad
    2 to 8 ads
    Monthly ad
    ( 9 ads)
    All spring & fall issues
    Full $1,012 $860 $810 $759
    +Full-page ads are not available in the summer so frequency discounts are different than for other ad sizes.
    Ad Size
    Only one ad
    2 to 11 ads
    Monthly ad
    ( 12-22 ads)
    All issues
    (23X)
    Half $572 $486 $458 $429
    Quarter $347 $295 $277 $260
    1/8th $193 $164 $154 $144
    Spot color
    $125 additional fee per ad
    Process color
    $325 additional fee per ad
    1 to 5 inserts
    6X or more
    8 1/2 X 11" pre-printed inserts (no exclusivity) $450 $400  
    *Must provide 13,000 inserts to printer. Ask for rates for other sizes.

    INSIDE ILLINOIS Ad Sizes

    Ads must conform to the following sizes. Ads are due by 4 p.m. one week prior to publication. Ads must be submitted electronically (PDF format preferred). Minimum line screen is 85 lpi. Make sure all elements are grayscale for black-and-white ads and CMYK (not RGB) for process color ads. First-time advertisers should submit ads early. Send ads to the editor.

    Graphic of the different page sizes available for advertising.

    Ad Size
    Picas
    (width x height)
    Inches
    (width x height)
    A Full 61 X 96 10 1/8 X 16
    B Half (Vertical) 30 X 96 5 X 16
    BB Half (Horizontal) 61 X 47p6 10 1/8 X 7 7/8
    C Quarter (Vertical) 30 X 47p6 5 X 7 7/8
    CC Quarter (Horizontal) 61 X 23p3 10 1/8 X 3 7/8
    DD 1/8th (Horizontal Only) 30 X 23p3 5 X 3 7/8
Top

Who reads Inside Illinois?

Demographic information (Updated June 2013)

Inside Illinois provides a unique opportunity to reach more than 12,000 faculty and staff members and retirees at the University of Illinois at Urbana-Champaign. Distributed twice monthly throughout the year (except January), Inside Illinois is an important resource for U. of I. employees. Inside Illinois will be published 23 times this academic year.

  • U. of I. employees on the Urbana-Champaign campus are divided into three employee groups: 4,433 academic professional employees, 4,575 civil service workers and 3,221 faculty members (including postdoctoral research associates).
  • The total number of employees on campus is almost equally divided between men (51.1 percent) and women (48.9 percent).
  • 86 percent are between 31 and 64.
  • 76.3 percent live in Champaign County.
  • 64.6 percent live in Champaign-Urbana and nearby Mahomet and Savoy.

* Source: June 2013/U. of I. Division of Management Information

What do readers think?

According to an April 2010 reader survey:

  • 88 percent of survey respondents said they receive Inside Illinois regularly.
  • 72 percent consider Inside Illinois "very important" or "important" in learning what is happening on campus.
  • Most "strongly agree" or "agree" that the information is up-to-date (75 percent), overal content is interesting (75 percent), and the layout is easy to read (81 percent).

Advertising Policies

Contracts, payment
A signed contract is required for all advertisers. We encourage advertisers to submit a completed contract 10 days prior to the issue desired to ensure space. If space is still available, we will accept reservations up until one week prior to the publication date.

University departments, units, programs and organizations must provide a department C-FOAP number for billing purposes. Off-campus businesses and organizations must provide an FEIN number or Social Security number. Prepayment is not generally required at the time of the request, although the university reserves the right to set credit limits and/or require prepayment, or hold advertising for nonpayment.

Advertising placement
Space is limited and advertising will be taken on a first-come, first-served basis. Ads do not run on pages 1, 2 or 3. To guarantee placement on the back page, a 25 percent additional fee will be charged. Ads with spot or process color will appear on the center spread or back page. Advertising appears in the printed version of Inside Illinois only, not online. Placement of the ad is at the discretion of the editor.

Content guidelines
Inside Illinois reserves the right to revise, reject or cancel, in whole or in part, any advertising for any reason, including advertisements that advocate illegal actions, promote activities that are detrimental or damaging to the UI or its mission, or may be interpreted as defamatory, an invasion of privacy, fraudulent, obscene or a violation of the law or university policies and rules. Inside Illinois will not accept advertising for political candidates or issues, tobacco or alcohol products, or gambling.

Advertiser responsibility
The advertiser is solely responsible for the accuracy of the content of advertisements submitted. All ads must be clearly recognizable as advertisements by design. If not, the editor will label them as such.

Design services
Free basic design services are available for ads placed in Inside Illinois if text and graphics are provided three weeks prior to the issue date. Extensive design or changes to proofs may be assessed extra charges at $25 per hour, with a minimum charge of one hour.

Cancellation policy
If you need to cancel an advertisement, contact us at least 7 days prior to the publication date reserved.

For more information

Doris Dahl, editor
507 E. Green St., Room #345
Champaign, IL 61820
MC-428
Phone: 217-333-2895
Fax: 217-244-7124

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