PUBLICATIONS Inside Illinois Vol. 23, No. 18, April 22, 2004

Inside Illinois plans monthly printed issues this summer
Because of the excellent response to its new advertising program, Inside Illinois will print monthly issues this summer on the first Thursday of June, July and August, with an online-only version issued on the third Thursday of each summer month. The paper will return to its usual semi-monthly schedule Sept. 2.

“We very much appreciate the campus and off-campus advertisers who put their confidence in us and placed ads this past year,” said Doris Dahl, editor. “It was the first time in the paper’s 25-year history that advertising was sold. We had hoped to pay for the printing of the paper and were pleased that revenue was high enough that we could return to printed issues in the summer. We realize that not all readers have access to the Web, so we’re glad that we can provide the paper in printed format once again during the summer.”

According to Dahl, the past two summers Inside Illinois has published electronic-only issues, sending employees a mass e-mail to alert them that a new issue was available and providing a link to the current index.

The paper will continue to sell advertising in its printed issues (no ads appear in the online versions of the publication). “Special summer rates are being offered to advertisers,” Dahl said, “with a 20 percent discount to those who reserve space in all three summer printed issues.”

Inside Illinois premiered on campus as IlliniWeek, a weekly newspaper, in January 1979. The paper moved to semi-monthly as a budgetary strategy in August 1990 and was renamed Inside Illinois. The paper was redesigned in September 1999.

Anyone interested in placing an ad in Inside Illinois may get more information from the Web at www.news.uiuc.edu/ii/iiadv.html. The schedules and rates for summer as well as academic year 2004-05 are posted. If you would like a printed brochure with rates and advertising guidelines, call 333-2895 or e-mail dkdahl@illinois.edu.

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